Sponsored by Newell Brands, the project is to challenged to redefine a new visual language for the Prismacolor premier product line (marker and color pencil) and at the same time create a strategy for Prismacolor, a traditional analog tool brand, to transit into a digital future as many art and design professionals use digital tools.
CLIENT
CHALLENGE
OUTCOME
Newell Brands
Prismacolor
Define a strategic roadmap for Prismacolor and design relevant
products along the roadmap.
Selected to present at
Newell Brands' headquarter.
Make it appeal to professionals
Responsive E-learning
(with assistant projector)
AI-Powered
Drawing Software
In order to make Prismacolor brand appeal to current art professionals, Prismacolor should redesign its product line, rethink its point of sale, and redefine its systemic brand experiences from all perspectives.
In the journey to future, Prismacolor can create an online education platform to connect artistic influencers and learners. Also, the smart projector synchronizes with video tutorials and projects step-by-step instruction on paper.
In future, utilizing big-data collected from the education platform, Prismacolor has the advantages to develop an AI-powered drawing software to let people draw fast and creatively.
Current Problem
Childish round body shape doesn't appeal to professionals, difficult to catch color code
on flat caps, can not be refilled while competitor's do, non-user-friendly point of sale.
Also, professionals usually create color palettes for art works, but Prismacolor's existing
color system doesn't assist with that.
NEW BRAND LANDUAUGE
"To help professionals achieve" is always Prismacolor's brand focus. Discard childish round body shape as well as paper label and bring in a new rounded-rectangle body shape with pure color design, which not only inspire professionals' creativity through its non-distracting pureness, but also allow professionals to control the line-weight with confidence by rotating the marker body precisely and stably.
NEW BRAND LANDUAUGE
Uniforming the design language for markers and pencils,
solved a long-term problem for Prismacolor.
PACKAGE DESIGN
Let buyers get a visual understanding of what values can be drawn from the color palette.
Use a reusable plastic case to let people carry around for daily use.
The case follows the new brand language.
influencer marketing
“You can be the person you like.”- Art material users are heavily influenced by their influencers. To create color sets and story videos based on influencer's color palettes is Prismacolor's new opportunity.
distinguish point of sale
Provide an enjoyable purchasing process for customers.
smart POINT OF SALE
With Smart Lighting System, the shelf lets customer find markers in
desired color palettes quickly by lighting up shelf units accordingly
and printing out the customized package label.
color pallete customization
Prismacolor finds the best color palette that matches your image and help you
achieve your dream painting with ultimate colors.
BRIDGE PRODUCTS
Prismacolor Spot is a smart projector that works with online educational website.
It synchronizes with video tutorials and allows the user to get responsive learning
feedback through step-by-step over-lay instruction.
