An influencer company seek for a long-term business-model based innovation. The task was to develop and visualize ideas for new business opportunities that create revenue growth to fulfill the Merchlab's mission and leverage their core capabilities.
Merchlabs, a social media branding agency, cooperates with over 170 online influencers to sell its branded merchandise online.
Discover an innovative and feasible revenue growth model for its business beyond the current and present as a busienss pitch.
Selected by the sponsor
Based on interviews with Merchlabs, influencers and followers,
we found out engagement is the core of online influencer business.
how business account WORKS
aUTHENTIC AND FUN CONTENTS
Challenge: Can you grind on your skateboard with our new balance shoes?
CanU enhances engagement between followers and influencers and introduce
authentic and fun advertisements untilizing the engagements.
Followers: $ 2.99 per month. (5M established followers, 5% are targeted as royal)
Business Account: Charge by the number of views.
CanU starts from the interaction between influencer and followers. Then introduces business account and advertising. Augmented reality and virtual reality will be used in future engagements when technology allows.
Challenge your favorite influencers to do fun tasks.