Kira Wampler, Lyft's CMO, said "it's not just about getting from point A to point B; it's about bringing something more to that transportation experience." The project was challenged to investigate new situations, capabilities and design opportunities of the "next-next" into future when new technologies will redefine the driving experience.
CLIENT
CHALLENGE
OUTCOME
Honda R&D American
Enbracing the autonomous, connected
and electric technologies, this project is challenged to redefine the personal transportation experience in 2035.
Offered Honda internship opportunity
Personal Routing
We don't always need fast. If you have time, you can get paid by choosing a slow route.
Contextual augmented reality advertisements may pay you to watch them on the routes.
Calculated fast routes will replace the physical fast lane.
What if we can share amazing views on the road trip with our beloved ones who can's come along with?
Virtual Passengers will be able to let people who can't come along join the party inside and share the view outside, breaking barriers of time and space through 360 cameras and live streaming technology.
Memory Bank memorizes user behaviors through cameras and cabin settings and then utilizes related memories to create personalized experiences, from practical assistance to sentimental enhancement.
It gives personal experiences by
utilizing related memories
triggered by facial recognition
and contextual information.
Example: Cabin temperature and music settings based on facial recognition
Restaurant recommendations based on location and facial recognition
Preference Bank memorizes user behaviors that are associated with a person's preference. Examples: John said, "I like this song";
Reference Bank memorize random conversations that are not associated with a person's preference. Examples: Chen and Ji passed by a well-designed Indian restaurant and said: "we should try this restaurant next time!"
Redefine the personal transportation experience in 2035.
